Pricing Management

The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.

​​​​​​​To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.

​​​​​​​Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

French skincare brand Provence Beauty made its U.S. debut this month at Ulta Beauty stores and Ulta.com.

Thought leaders and executives from top retailers and brands, including Mattel and Whole Foods, shared perspectives on where the retail industry is headed in 2023.

Mastercard SpendingPulse insights showed online sales jumped 10.6% while in-store spending increased 6.8% compared to 2021.

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

Consumers are turning to Amazon and grocery stores to meet their needs, according to data from Breaktime Media.

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.