Pricing Management

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.

Total Wine & More received an exclusive launch window for the low-alcohol sparkling cocktail brand, which rolled out at select stores in June.

Findings from 84.51°'s latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most.

Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.

Once dormant Zellers is continuing its comeback with plans to open more pop-up shops and permanent store experiences inside Hudson's Bay department stores.

The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

The new self-serve platform will eventually power the retailer’s entire retail media service portfolio.