Personalization

Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.

New shoppable touchpoint simplifies the ordering process for Walmart customers.

The personalized skincare company is also undergoing a full brand refresh that will roll out in 2023.

Fyllo Connect is launching with beta partner Columbia Care, which will use the network to accelerate sales for its in-house brands.

The Learn & Earn program aims to help shoppers make healthier, more informed POS decisions through in-aisle signage and branded mobile content and exclusive incentives.

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

Hosts from pop culture network E! News present a livestream shopping event that showcases a slew of gifts and products from Walmart.