Personalization

Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Here are four questions brands should use to ensure strategic growth.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.