Personalization

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

Located at a mall in Los Angeles, the machine recommends and doles out treats based on a dog's or cat's personality.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays.

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.