07/09/2022
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Epsilon Talks Reaching and Retaining Shoppers

The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.
Path to Purchase Institute Staff
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Epsilon

Epsilon serves as the data, technology and media arm positioned at the center of Publicis Groupe. The company helps CPG brands, agencies and publishers leverage a comprehensive identity graph built over decades to reach real consumers and drive results across all channels.

Through CORE ID, Epsilon is the only digital media partner using IRI’s transaction data to identify, engage and retain shoppers. The result of this partnership is in-flight Verified Purchase Optimization (VPO). It ensures ad dollars are not wasted delivering ads to consumers who have already made purchases.

In this video, the Path to Purchase Institute talks to Epsilon SVP Dan Perez about the impact of inflation, responding to changing consumer behavior and how CPGs can utilize VPO.