Personalization

App users can access savings on products and services.

Brands can follow three essential steps to have an ‘always-on’ approach, writes InMarket's Lindsay Stewart.

Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.

In collaboration with The Trade Desk, the beta offering helps brands reach CVS loyalty members across off-site touchpoints, including programmatic display and CTV.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.

In-store retail media experts from Wovenmedia, Vibenomics and Grocery TV weigh in on challenges, opportunities and the future of the evolving and growing space.

Albertsons Media Collective’s latest retail media solution works across Google Display & Video 360, The Trade Desk, LiveRamp and others to streamline the media buying journey.

Dean Harris, head of Co-op Media Network, discusses the retailer’s unique market position in the U.K., plans for the future and more.

Kinective Media uses traveler insights to create “anonymized audience segments” that marketers can reach via the airline's touchpoints, including its mobile app and in-flight screens.