Uber’s Head of CPG Partnerships to Talk Data-Driven Audience Engagement at Future Forward

The Path to Purchase Institute has added more speakers and sessions to its Future Forward conference, which takes place May 13-15 in Philadelphia.    

Uber's global director and head of CPG partnerships, Megan Ramm, will join P2PI’s managing editor of member content, Cyndi Loza, for a fireside chat on engaging new audiences and leveraging global data to deliver targeted, effective messaging on the final day of the event. The pair will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.

Considering today's nonlinear shopper journey, delivering the right message to the right consumer at the right moment has never been more crucial. 

Ramm is a seasoned leader with more than 20 years of experience in digital advertising and marketing. Her team at Uber is responsible for driving partnerships with the world's top CPG partners and enabling experiences to help them build their brands. Prior to Uber, she was an early member of the Snap Inc. team, leading food, beverage and retail partnerships. She also spent six years at Google working on partnerships in the food, beverages and financial services sector.

Don’t miss this session titled, "Unlocking the Power of Data-Driven Audience Engagement" on Wednesday, May 15, from 11:45 a.m.-12:25 p.m. EDT.