Packaging

The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone.

VTech is sponsoring an expanded program with TerraCycle encouraging consumers to discard broken electronic toys at drop-off locations or via shipment.

Promoting from within, the P-O-P manufacturer named a new CEO, chairman of the board and president of packaging/instore, effective January 2023.

We recently spoke with Procter & Gamble's John Layman and Tracey Long about the company’s licensing partnership with PureCycle Technologies to deploy purified recycled polypropylene.

From developing new sources of recycled plastic to bringing reuse programs to retail floors, CPG companies aim to deliver on their promise of meeting consumer demand for sustainable packaging.

The Ahold Delhaize regional grocer has rolled out a selection of products in reusable packaging through TerraCycle's Loop platform.

Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.