OTC

Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024.

Procter & Gamble activated its National Football League sponsorship at Meijer alongside a bulk-purchase incentive.

InBloom, the direct-to-consumer nutritional powder and supplement brand founded by actress and entrepreneur Kate Hudson in 2020, made its brick-and-mortar debut exclusively at Whole Foods in January.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.

The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S.