Omnichannel

P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."

Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.  

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.

The warehouse giant admits it's still the early days, though.

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.