Omnichannel

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.

Read on to explore P2PI's annual awards programs and in-person events, including a new one, so you don't miss out on any opportunity to connect with and inspire the industry.

The U.K. retailer plans a 12-week trial of the tech at a Manchester convenience store.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.

This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.

Shoppers can earn points on partner promotions.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.