Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.
Recent retail news includes CVS adding self-care SKUs designed with input from the disabled community, and Whole Foods planning to install Amazon technology in stores that lets shoppers pay with a wave of their hand.
IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.
Once dormant Zellers is continuing its comeback with plans to open more pop-up shops and permanent store experiences inside Hudson's Bay department stores.
The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.
We're keeping the entry window for our third annual OmniShopper Awards open through July 31. The program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.
Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.
