Omnichannel

Retailers and brands are always looking for the best ways to surprise, delight and meet their shoppers’ needs. There is no one size-fits-all approach, but we examine some recent innovative store locations and their unique offerings that level up the in-store experience. Join a panel of industry experts as we discuss the latest in experiential retail, what resonates with consumers and what lies ahead.

The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone.

The move aims to give advertisers more ways to connect their full-funnel Snapchat campaigns with lower-funnel sales on retail media networks.

The sporting goods startup's flagship store includes various “test-and-trial” experiences and services, such as bike fitting and equipment rental and repair, as well as a slew of digital screens to explore the online product assortment.

Advertisers and agencies who work with the retailer's Member Access Platform can immediately buy sponsored product ads along with "campaign-enhancing" technologies using a self-service interface.

Hearst leverages Chicory's full suite of publisher-tailored ad solutions and contextual commerce across 17 food brand sites, including "Delish" and "The Pioneer Woman."

The division will integrate all of Inmar Intelligence and Aki’s media offerings in one organization, nearly two years after Inmar acquired the digital marketing company.

Disney Advertising and Kroger Precision Marketing have launched a “limited beta test” that enables CPGs to offer targeted ads on Hulu using Kroger's first-party data and insights.

E-commerce experts Colin Lewis, director at Retail Media Works, and Andrea Leigh, founder and CEO of Allume Group, will headline the retail media-focused event in June.

TikTok continues to take the world by storm. Every day, more brands are capitalizing on the app’s audience of over 1 billion users spending 1.5 hours on the app each day. Popcorn Growth breaks down the trends to help brands stay ahead of the curve.

Ulta Beauty's Brent Rosso has never been one to shy away from a good startup challenge. A native of the Twin Cities in Minnesota and classically trained as a marketer, he never could have predicted his career path coming out of college.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.