Omnichannel

Our study’s insights give a blueprint for RMNs who want to be proactive rather than reactive in meeting buyer needs, writes Parbinder Dhariwal of CVS Media Exchange.

​​​​​​​Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

​​​​​​​New concept features an expanded range of products, as well as immersive and interactive experiences designed to educate and inspire customers.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Pet Honesty celebrates five years in business by rolling out cat supplements and marking a new retailer partnership with PetSmart, now making the brand available in 7,000 stores total.

Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.

A new report shares tips to help marketers navigate the upcoming holiday season as U.S. and Europe shoppers grapple with the challenges of inflation and the climbing costs of everyday life.

Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.

The network combines Foodland’s privacy-protected, first-party data and CitrusAd’s relevancy algorithm.