Mobile Technology

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

We present a roadmap to the future of retail, adapted from Wunderman Thompson Intelligence’s “The Future 100: 2022” report.

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.

​​​​​​​The convenience store chain reimagines the brick-and-mortar experience at concept locations across the country.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.

We dive into all things beauty — from online to in-store — with Lianna Cabrera Tonner of L’Oreal Paris Cosmetics.

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.

Kellogg Co.’s Pringles gave exclusive SKUs to Walmart and Circle K as part of the launch of a limited-edition line of Scorchin’ crisps based on chicken wing sauces from First We Feast’s "Hot Ones" YouTube show.

New consumer research from ChaseDesign explores how online grocery shopping is evolving, how shoppers are engaging with e-commerce services and which retailers are doing it best.

This experience enables shoppers to search in Spanish for over 600,000 of the most-ordered items.

Best Buy is testing a new, digitally enabled store format in Monroe, North Carolina, complete with expanded fulfillment options and a seven-foot-tall digital display that greets shoppers.

The Path to Purchase Institute has launched a brand-new website experience converging our two websites (P2PI.org and PathtoPurchaseIQ.com) into one powerhouse site.