What does the future of retail and commerce hold? Over the past two years, shopping habits have undergone a seismic shift. Lockdowns and quarantines pushed shoppers online en masse, sending the digital revolution into hyperdrive, upending standard paths to purchase and introducing a new commerce lexicon. From direct-to-avatar retail to virtual flagships, the e-commerce landscape is rapidly evolving. Newly digitized habits are also paving the way for the creator economy, with co-creative platforms and social media superfollowers. And in the world of IRL retail, as bricks-and-mortar retail picks back up, physical stores are being reformatted.
Read on for a roadmap to the future of retail, adapted from Wunderman Thompson Intelligence’s “The Future 100: 2022” report.