Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51°.
Mondelez International encouraged Target shoppers to pair their morning coffee with a BelVita breakfast biscuit through an exclusive “Sip Spot” campaign.
C-stores present a largely untapped opportunity in the realm of RMNs. Understanding their nuances is key for brands to crafting effective audience strategies, planning and activation.
The Lowe's Style Studio is a virtual home improvement app that uses spatial computing technology and preset styles curated by Lowe's to help customers visualize and design their kitchen using the 3D headset.