Metaverse

Thought leaders and executives from top retailers and brands, including Mattel and Whole Foods, shared perspectives on where the retail industry is headed in 2023.

The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.

Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”

Philips Norelco activated its status as official partner of nonprofit Movember Foundation for a national digital campaign with account-specific overlays at CVS and Walmart.

The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.

Hosts from pop culture network E! News present a livestream shopping event that showcases a slew of gifts and products from Walmart.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.