The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.
Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”
Philips Norelco activated its status as official partner of nonprofit Movember Foundation for a national digital campaign with account-specific overlays at CVS and Walmart.
Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.