From in-store digital signage to immersive experiences in the metaverse, the industry is blazing with change making it hard to keep up. A new chart aims to help with this, detailing new and existing shopper marketing tech and tools in the landscape.
The tequila brand helped consumers celebrate National Margarita Day with a personalized margarita generator and sweepstakes to see singer Becky G perform.
Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.
CI&T's annual report explores consumers’ evolving attitudes and expectations for omnichannel shopping and offers a “2023 Retailers to Watch” list as well as recommendations for delivering an ideal connected retail experience.
Thought leaders and executives from top retailers and brands, including Mattel and Whole Foods, shared perspectives on where the retail industry is headed in 2023.
The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.
Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”
Philips Norelco activated its status as official partner of nonprofit Movember Foundation for a national digital campaign with account-specific overlays at CVS and Walmart.
