Mass Merchant

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

The mass merchant's speeded-up renovations are designed for faster results and less customer disruption.

Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.

Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month.

The plan from CEO Michael Fiddelke includes investments in store operations and a revival of product development.

Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey.

Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.

Retailer introduces Scintilla In-Store platform for real-time inventory visibility.

Report shows that Americans’ shopping habits change amid economic uncertainty.