Mass Merchant

The initiative is part of the retailer’s broader push to integrate digital tools with in-store experiences.

The experience will evolve in phases as the final season airs to keep fans engaged and returning to stores.

From H-E-B to Walmart and Target, see how retailers are bringing TikTok, viral trends, influencer collaborations and social media-inspired products to stores.

Customers who link their loyalty accounts can earn Canadian Tire Money and receive special offers.

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple.

YouTube and Twitch content creators launched personal care collection Tone exclusively at the mass merchant this summer.

A look at the retail launch of the limited edition, horchata-inspired cookies from Mondelez International’s Oreo and singer and actress Selena Gomez.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Kenvue teamed with The Met to launch a limited-edition Band-Aid collection exclusively at Target. We dive into the campaign’s marketing and the brand's ongoing partnership.