Mass Merchant

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.

Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.

Learn how the Midwest grocer is prioritizing relevance to deliver better ad performance and consumer trust.

The in-ChatGPT experience guides users to the products they’re searching for in less time and with the most up-to-date information.

First-ever wholesale partnership gives shoppers a new way to experience the iconic toy brand.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

The mass merchant's speeded-up renovations are designed for faster results and less customer disruption.

Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.

Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month.