Mass Merchant

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.

The mass merchant’s David Hartman told delegates at NRF’s Big Show that any retailer can harness technology to deliver more cost-effective creatives.

The retailer’s “bolder” look has begun rolling out across multiple touchpoints, including stores, digital properties, DOOH ads, merch and its new Home Office.

Profusion Cosmetics sold a licensed line based on Charles M. Schulz’s characters exclusively at Walgreens for the holidays.

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.

P2PI Editorial Director Lisa Johnston kicks off the new year with a personal introduction to the commerce marketing community and shares her excitement for what's ahead.

Following its previous plan to expand VusionGroup’s DSLs to 2,300 stores by 2026, the partners will ramp up installations across all of Walmart's 4,600 stores in the U.S.

Best Buy, Target, 7-Eleven Canada and others unveiled store initiatives and updates during the month.

E.l.f. Cosmetics and Stanley teamed up in October to launch a collection of tumblers and matching tinted lip oil holders exclusively at Target.

Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.