Mass Merchant

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

The first segment of a new video series from the Path to Purchase Institute interprets the latest retail happenings at Walmart with actionable takeaways for brands working with the retailer.

Display fixtures stocked a mix of apparel, jewelry and accessories for kids and adults along with houseware, pillows and seasonal products.

The store reflects Target’s broader strategy to invest in long-term growth and enhance the guest experience.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

Drzewicki, who has led the RMN in an interim capacity since January, will assume the role of senior vice president of Roundel next week.

Conway’s appointment took effect May 5. 

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors.