Mass Merchant

In this one-hour Learning Lab education course, Amanda Wolff, CRO of Jenda and board member at Firstmovr, explores the impact of product relevance on retail media performance metrics, as well as how relevance is fueling emerging technologies in the retail search landscape.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

The "Eras Tour Book" sold 814,000 copies at the mass merchant over the Thanksgiving holiday weekend.

The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.

Instacart, 7-Eleven, Kroger, Metro and others unveiled store initiatives, updates and studies during the month.

The partnership spans more than 300 Walmart Supercenters across 10 provinces.

Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand.

See inside the mass merchant's seasonal section and how it's merchandising and decorating across departments.

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.

Procter & Gamble’s L. launched a limited-edition collection of period care products with designs from Mexican illustrator Marisol Ortega at Target in October.