Sephora's Creator Storefront Latest Evidence of Retail Media's Evolution The retailer’s new affiliate platform highlights how retail media is moving beyond traditional placements. Ulta Rethinks Store Experience, Promotional Strategy The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement. Ulta, Target to Conclude Shop-in-Shop Partnership in 2026 Ulta’s marketplace expansion and Target’s curated beauty assortment mark the next phase for each retailer. Milk Makeup's Arrival at Ulta Framed signage and displays marked the March launch of the cosmetics brand at more than 600 Ulta stores and online as it expands beyond Sephora. Ulta Beauty Names Lauren Brindley Its First Chief Merchandising and Digital Officer Brindley previously was CEO of Revolution Beauty and held leadership roles at Walgreens and Boots UK. Sally Hansen Gave Ulta a Syrup Collection The Coty Inc. beauty brand launched a scented Syrup Collection of its Insta-Dri nail polish exclusively at Ulta Beauty in February. Dollar General, CVS, Sephora and More Face Off With Beauty Sales Events Explore how retailers are elevating the category with increasingly competitive annual spring sales. How Bubble Skincare Launched at Target Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set. Korean Beauty Retailer Olive Young Pilots Multilingual Shopper Service CJ Olive Young is testing a personalized service at a flagship store in Seoul frequently visited by international shoppers. Ulta Unveils Experiential Event Uniting Beauty Community Learn about “Ulta Beauty World,” happening this spring in San Antonio. First Previous 2 3 4 5 Next Last
