E.l.f. Finds a Place in Haircare Aisles at Target The cosmetics company uses consumer insights to debut category extension. Ulta Beauty Unveils Exclusive Summer Partnership with DC's 'Supergirl' The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide. Walmart Debuts Beauty Expert Role The pilot program is currently underway at 22 stores in Texas and Arkansas. How Sephora Looks to Blend Stores With Digital Innovation Its global chief digital officer says AI is training a new style of client behavior. Google Helps Ulta Beauty Offer More Personalized Experiences Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels. GLP-1 Is Driving Discovery Across Channels; Are Brands Showing Up Correctly? GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend. Bay Cities Helps Formless Beauty Launch at Sprouts The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging. Belk Launches Beautyspace Shop-in-Shops The collaboration brings beauty brand discovery to a broader audience, starting in the Southeast. E.l.f., SharkNinja, Steve Madden, Newell Prep Business Operations for AI-Focused Future CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas. Old Spice Campaign Targets Gen Z Males and Their Moms P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration. First Previous 1 2 3 4 5 Next Last
