A Gift for Sales Lift? Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly. 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies 2002 P-O-P Trends Report Kraft Hitches Promos to Nabisco Train P-O-P Sweetens Rollout of Pfizer Fortified Snacks Clif Bar Carves New Look for Displays P-O-P is Served Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs. Kraft Delivers with DiGiorno Game Promotion First Wave Results Released in POPAI 'Measured Medium' Study The Category Captain and the Consolidating Food Industry First Previous 503 504 505 506 507 Next Last
