Kraft, Coca-Cola Reunite for 'Emeril' Super Bowl Promotion A Gift for Sales Lift? Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly. 2002 P-O-P Trends Report 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Kraft Hitches Promos to Nabisco Train P-O-P Sweetens Rollout of Pfizer Fortified Snacks Clif Bar Carves New Look for Displays P-O-P is Served Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs. First Wave Results Released in POPAI 'Measured Medium' Study Kraft Delivers with DiGiorno Game Promotion First Previous 503 504 505 506 507 Next Last