Antoni Porowski and Jonathan Van Ness, stars of Netflix reality TV show "Queer Eye," partnered with former Petco executive to launch a pet brand in September with Petco as its exclusive brick-and-mortar retailer.
The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.
The continued humanization of pets and the pandemic-spurred pet adoption boom is propelling the pet care industry — an $80 billion category in the U.S. for 2021 — into an era of explosive growth. Here are four trends fueling the momentum of this growing category ...