Pet parents are increasingly splurging on high-grade foods and designer apparel for their domesticated loved ones, inspiring entirely new product categories and prompting retailers to pivot, according to a recent report.
Petco Union Square combines the best of the retailer’s physical and digital offerings, including a grooming salon, full-service veterinary hospital, curated merchandise assortment and JustFoodForDogs in-store kitchen.
Antoni Porowski and Jonathan Van Ness, stars of Netflix reality TV show "Queer Eye," partnered with former Petco executive to launch a pet brand in September with Petco as its exclusive brick-and-mortar retailer.
The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.