The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.
P2PI is proud to announce the 35 winners of its ninth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.
This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.
Our proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term clients.