Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.
Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.
Loblaws has partnered with Nestle Purina’s Purina One to provide multiple bulk-purchase offers for members of the retailer’s PC Optimum loyalty program.
Target's retailer media network taps in to purchase data from the mass merchant's 30 million weekly in-store shoppers — plus even more shoppers online.