Drug Store

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.

Parent company Loblaw will continue to run the stores until the acquisition is complete.

CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

Profusion Cosmetics sold a licensed line based on Charles M. Schulz’s characters exclusively at Walgreens for the holidays.

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.