Direct To Consumer (DTC)

As part of its reentry into physical retail, the digital native rolls out to 600 Sephora locations in the U.S. and Canada — while also opening a new flagship store in New York.

DTC brand Olive & June launched at 2,500 Walmart stores in January, giving the mass merchant the largest assortment of the brand's press-on nail SKUs outside of OliveandJune.com.

Chicory's annual survey asks about order frequency, average basket value, retailer preferences, cart composition, shopping challenges and more.

The cosmetics brand leveraged the Dec. 16 release of 20th Century Studios’ "Avatar: The Way of Water" by launching a limited-edition cosmetics collection inspired by the film.

Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body.

The retailer expanded its partnership with the direct-to-consumer haircare brand by rolling out an exclusive line of styling products in January.

Shoppers have flocked back to stores, but a majority have switched retailers to save money, according to a recent survey.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.