Drizly Adds First Non-Alcoholic Retail Partner
As Dry January and alcohol-free beverages gain momentum, BevAlc e-commerce platform Drizly has partnered with Boisson, a national non-alcoholic beverage retailer, to deliver its non-alcoholic beverages to consumers in the U.S.
Through this collaboration, U.S. consumers can now shop Boisson's wide range of non-alcoholic beverages on the Drizly mobile app or website. Boisson's catalog of more than 125 non-alcoholic brands are available for Drizly's on-demand delivery in the New York, Los Angeles and San Francisco markets.
In addition, consumers outside of those markets can access Boisson's selection of non-alcoholic products for delivery in 2-5 days through Drizly's shipping services in 28 states.
"The demand for elevated non-alcoholic options is continuing to grow rapidly and we are looking forward to making it as seamless as possible for customers to access our expansive selection of beers, spirits, wines, aperitifs and more,” said Boisson co-founder and CEO Nick Bodkins, in a news release.
Launched in 2021 in New York City, Boisson was co-founded by Bodkins and Barrie Arnold. Since then, the company has rapidly expanded its retail footprint to six stories in its hometown, three in Los Angeles and one in San Francisco. Additionally, the retailer has grown its e-commerce platform, raised $12 million in a seed round and launched an on-premise business to offer elevated non-alcoholic options at restaurants and bars across the nation.
"Drizly is committed to helping people savor life's moments, and teaming up with Boisson is our next step in serving even more of those moments with a wider selection of non-alcoholic drinks,” said Blaine Grinna, Drizly's senior director of retail operations, in the release. “Within this growing category, we are seeing more and more consumers shopping NA beer, wine and spirits on our platform — whether that's to reduce their own alcohol intake or because they are looking for options to be an inclusive host for guests."
Non-alcoholic beer, wine and spirits have seen significant growth on Drizly over the past few years, according to the company’s release. In 2022, non-alcoholic categories on Drizly grew 29% year-over-year compared to 2021. Drizly's recently released “2022 BevAlc Insights Retail Report” found 22% of retailers cited that non-alcoholic products overperformed their expectations in 2022, signaling momentum for growth to come.