Curology Goes Brick-and-Mortar With Target
Curology, a digital-native skincare company, is working with its first retail partner, Target, to offer its dermatologist-formulated skincare products through the retailer's stores and website.
Starting Dec. 26, seven of Curology's best-selling individual non-prescription skincare products — including the gentle cleanser, gel moisturizer, micellar makeup remover, everyday sunscreen, acne cleanser and cream moisturizer — will first launch on Target.com before rolling out to Target stores throughout January.
In addition, Target will exclusively launch and carry a starter set, comprising Curology’s gentle cleanser, gel moisturizer and emergency spot patches. Products will range in price from $9.99-$24.99, giving Target shoppers access to the DTC brand’s non-prescription products at retail.
With purchase of any Curology product at Target, shoppers will receive a free offer (valued at over $50) to complete their routine on Curology.com via a consultation with a licensed dermatology provider who prescribes a Custom Formula, based on a quick questionnaire and bare-faced images submitted by clients.
Starting with its on-shelf presence at Target, Curology is unveiling a modernized look with a full brand refresh that will roll out in 2023.
"[Curology’s] special model connects consumers with dermatology providers who customize individual treatment plans, making better skincare outcomes attainable for millions of people,” said Heather Wallace, CEO, in a news release. “Curology now being sold at Target allows us to reach even more people with an in-store presence. We are thrilled to be on Target's shelves and offer our products online to Target's guests as our first step into an omnichannel model. This is a pivotal moment for our company, and we are proud to embark on this journey with Target at our side."
Founded in 2014, Curology and its 100-some in-house licensed dermatology providers have helped more than 4 million patients treat skincare issues, such as clear acne and dark spots, fight rosacea and prevent wrinkles, through its personalized products, according to the company.