Digital Marketing

Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions.

Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers.

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

The move supports CPG brands in personalizing the shopping experience and driving increased spend on grocers’ digital advertising platforms.

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.

Sellers on Marketplacer-powered platforms can "stand out" on the digital shelf using CitrusAd's sponsored products ads, driving incremental sales.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

Six campaigns won OmniShopper Awards in five "Digital" categories.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.