Digital Marketing

The move supports CPG brands in personalizing the shopping experience and driving increased spend on grocers’ digital advertising platforms.

The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

Sellers on Marketplacer-powered platforms can "stand out" on the digital shelf using CitrusAd's sponsored products ads, driving incremental sales.

Six campaigns won OmniShopper Awards in five "Digital" categories.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.