Digital Marketing

There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.

The retail media offering allows brands to message consumers with a short-form video ad so they can add products directly to their digital cart.

An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.

Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

This year's guide features in-depth profiles from 10 leading companies.

Path to Purchase Institute members have access to a full recap of all the presentations at the Retail Media Summit, which took place June 28-30 in Chicago.

The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.

Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes.

CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source.