Pepsi Sweeps Drives Away Chuck E.'s in Love with Coke Brands Elmer's Discovers a Sweeps Shape CD Files Infringement Suit Against Quicksilver Inc. 'The Hub:' Ringing Up Retail More media dollars are flowing to retail, but how can marketers be sure their money is well spent? Reese's Antes Up 'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. Nabisco Stretches its Spider Legs 'Spider-Man' Drinks Slurpees Mars Pedigree Dog Adoption Drive A case study from the Promotion Marketing Association's 2007 Reggie Awards CBS "Egg-vertising" A case study from the Promotion Marketing Association's 2007 Reggie Awards First Previous 746 747 748 749 750 Next Last
