Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy Uncertainty About GS1 Readiness In the Black with 'Ops' Marketing Activision builds pre-order awareness through game footage and pre-launch retail events Supervalu, Pepsi, Google to Keynote at Summit An Update on Mobile Retail Marketing Coca-Cola Tests Beverage Fountain That Provides Daily Data Marie Callender's Hoping to 'Whrrl' Across Social Media Best Buy Wraps Up the Holidays Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. Dreaming of a Digital Shopper Marketing Christmas First Previous 653 654 655 656 657 Next Last