Hall of Fame Profile: Evan Anthony By Word of Mouth Brand ambassadors, blogs and social media sites are changing the way brands connect with shoppers P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message Purex Offers Proof to Target Shopper: Mom Henkel brand debuts laundry UltraPacks using 'try it, you'll like it' sampling tactics Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine Safeway Guns for Walgreens' Rx Outcasts Dollar General Makes Quite a 'Bracket' Walmart Delivers Low Prices on Tax Services Rite Aid Intros 'Load2Card' CVS Gives ExtraCare More Digital Options First Previous 608 609 610 611 612 Next Last
