Digital Commerce

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

The retailer's partnership with Swiftly builds on momentum within the convenience channel.

SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come.

While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.

The move marks next phase of Levi’s shift to a DTC-first model supported by agentic automation and cloud modernization.

Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.

The conversational experience blends discovery, curation and checkout, and it reflects a broader shift happening in retail.

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