Digital Commerce

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.

Select items discovered through the deal will also roll out to Target stores.

The ad units enable lower-funnel activations on Facebook and Instagram using Kroger’s retail media audiences and measurement.

Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.

In-store retail media experts from Wovenmedia, Vibenomics and Grocery TV weigh in on challenges, opportunities and the future of the evolving and growing space.

Kinective Media uses traveler insights to create “anonymized audience segments” that marketers can reach via the airline's touchpoints, including its mobile app and in-flight screens.

The latest moves include a first-of-its kind integration with MikMak, new sponsored products ads for alcohol brands, and occasion-branded campaigns.

The program for our June 25-27 event features retail media experts and thought leaders from Hy-Vee, CVS Media Exchange, Roundel, Vibenomics, Shipt, Grocery TV, Chobani, Boots UK and more.

P2PI chats with Co-op's Dean Harris on the retailer’s unique market position in the U.K., plans for the future and more