Digital Commerce

From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience.

Here's a snapshot of an industry leader from the P2PI member community.

The Trade Desk and Koddi's initiative is designed to simplify how advertisers plan and activate full-funnel campaigns.

How consumers discover products has fundamentally shifted, and Pacvue is planting its flag as a key player in social and conversational commerce to meet them there.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

A former Lowe's Media Network and Roundel director is leading the venture.

The company also introduced a refreshed brand identity to emphasize retail media’s next phase of growth.

The partnership brings Criteo’s brand and agency relationships to DoorDash’s expanding ad platform as delivery becomes a key path to purchase.

BirdDog's Shaun Brown shares research findings and best practices for investment.

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build.