Digital Commerce

Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.

The discount grocer plans more than 180 new stores by the end of 2026 as well as supply chain and digital upgrades.

Google’s Gemini-powered AI tools are pushing retailers beyond pilots and into real-world execution across discovery, commerce and customer service.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

The solution allows brands and agencies to join first-party data with Instacart purchase behavior/signals to inform planning, activation and omnichannel measurement.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.

"Interest Targeting" and category insights link dish preferences to packaged goods discovery and performance.

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.

The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales.