The platform will be embedded across Coty's consumer beauty brands, enabling creative and marketing teams to generate, deploy and optimize visual content with greater speed, scale and efficiency.
Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.
Pacvue's Luke Balestri, Dentsu's Kavita Cariapa and Wade's Wendy Salisko detail how leading brands are adapting to the consumer journey shift, and what’s required for a more connected approach.
The Path to Purchase Institute is gearing up for its 2026 Retail Media Summit with can’t-miss sessions, speakers and strategic discussions for the event, June 2-4 at the Palmer House Hilton in Chicago.
The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”