Digital Commerce

'Futurescope' study shows how shopper marketing is evolving

Walgreens and consultancy executives encourage manufacturers to look at shopper marketing from a worldwide perspective

While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back?

PepsiCo brands leverage the launch of new console with national program and retail overlays

'Faceoff' video directs target audience to Loblaw's grocery chains