Digital Commerce

As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins

Brands are striving to implement global shopper programs wherever and whenever it makes sense, providing an integrated experience for shoppers all over the world

Executive talks about retailer's approach to converged media – starting with mobile

A Q&A with Matt Pierre, General Mills' director of e-commerce

P&G, Whirlpool use comprehensive digital campaign supported by in-store demos and displays

Packaged goods retailers, brands dive into e-commerce