Customer Relationship Management (CRM)

Couldn't attend Retail Media Summit Canada in Toronto last month? Catch up on all you missed here with our recap and just added on-demand videos.

Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.

Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.

Goose Media Network enables brand partners to engage shoppers through customizable ads and campaigns across Wawa’s website and app as well as video at the pump.

The regional grocer's retailer media network has partnered with Stingray to launch contextual, audio-enabled advertising tactics across 194 stores across.

Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite.

New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.