New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.
A look at maximizing the conceptual value of return on relationship, creating an omnichannel organizational structure, and the redefined role of agencies.
Our proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.
The delivery company made updates for easier and quicker holiday shopping, including real-time order tracking and AI-powered search, along with a festive campaign featuring themed collections curated by celebrities.
An annual report from Synchrony highlights the important role retail associates are playing in financing decisions as well as the shift in age groups shopping in-store.