Customer Data Platform (CDP)

Fyllo Connect is launching with beta partner Columbia Care, which will use the network to accelerate sales for its in-house brands.

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

Here are four questions brands should use to ensure strategic growth.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.