2022 Women of Excellence, Innovator Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson. The Product Image Opportunity Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi. 2022 Women of Excellence, Technology Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl. Member Perspective: Reframing the Planning Process Here are four questions brands should use to ensure strategic growth. 2022 Women of Excellence, Executive of the Year Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year. The Promise of Retail Media Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old. Kroger Precision Marketing Targets via Snapchat Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats. Mirakl Unveils Retail Media Solution Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings. Carrefour, Publicis Create Joint Retail Media Venture The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023. 7-Eleven's New Media Network Focuses on Offsite, In-Store Solutions The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal. First Previous 33 34 35 36 37 Next Last
