Customer Data Platform (CDP)

Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network.

In collaboration with CitrusAd, Gopuff's retail media arm is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels.

The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.

Social Native introduces Instagram Reels within user-generated content shoppable galleries, creating more frictionless buying paths.

Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.

The retail media offering allows brands to message consumers with a short-form video ad so they can add products directly to their digital cart.

An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.

Research shows there’s a consolidation opportunity for retail media, says Criteo's Ryan Britton.

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.

Omnicom Group received the highest scores in the retail media, commerce media, intelligence and insights, and optimization criteria.