Customer Data Platform (CDP)

Peapod Digital Labs is growing AD Retail Media through expanded partnerships and capabilities, including the launch of a unified on- and off-site platform and enhancing self-serve control.

Yahoo integrates its DSP and sustainable identity solution with Lowe’s One Roof Media Network.

A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo.

The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.

Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.

Derek Correia, president of ReserveBar, discusses the future and the challenges of working in the BevAlc category.

Bryan Gildenberg shares how to navigate the integration of commerce, media and content.

7-Eleven announces the launch of Gulp Media Network, the retailer’s venture into retail media, during P2PI LIVE in Chicago.

Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.